Who We Are

Experts across domains and dominions, always in the thick of action & interaction! We are a passionate team of sports & entertainment specialists, strategists & storytellers, having gained global & local experience of working with brands, rights holders, media partners, and driven by our clients’ ideas, interests, and opportunities. We offer a fully integrated approach under one roof.

What We Do

CORPORATE

  • MICE

  • Product Launches & Media Events

  • CSR

  • BTL Activation

  • Experiential Marketing

  • Brand Owned Intellectual Property

  • Celebrity & Influencer Appearances & Endorsements

  • Event Sponsorship

SPORTS

  • Experiential Sports Marketing

  • Academies & Grassroot Development

  • Managing Leagues & Franchises

  • Sports Advisory

  • Building Valuable Sports Properties for Participants & Sponsors

  • CSR Advisory in Sports

  • Government Services

  • Content Marketing

ENTERTAINMENT

  • Opening & Closing Ceremonies

  • Live Experiences – Concerts, Stand Up Comedy & Award Nights

  • Music Release & Film Premieres

  • Beauty Pageants & Fashion Shows

  • Auctions & Other Special Events

  • Event Consulting & Project Management

  • Event Operations & Logistics Management

  • Event Production & Technical Execution

INTELLECTUAL PROPERTY

  • Sports

  • Entertainment

  • Exhibition

  • CSR

  • Gaming

  • Festival

  • Tourism

  • Sponsored

Our Work Process

We provide Rights Holders & Brands exhaustive support through a myriad of services that largely comprise of experiential marketing across multiple industry categories.

01

Decode

02

Design

03

Develop

04

Deliver Measurable Outcome

Our Team of Specialists

Vikas Chand

Seasoned Sport Management Professional with 18+ years of experience across large scale Sports Events in India and abroad. He brings a wealth of experience, having managed some of the top elite sporting events across the globe, including ICC Cricket World Cup, FIH Hockey World Cup, Indian Super League, XIX Commonwealth Games, Indian Premier League, ICCT20 World Cup, etc.. Vikas also served as Head of Academy & Grassroots program of Delhi Capitals, GM Operations of Sportz Village XP in past roles.

Key areas of expertise:
Elite Sports Events & League Management, Project Management, Experiential Marketing, Brand Activations, Venue Management & Productions, Grassroot Development

Vikas Chand
Henry Matthews

Sumeet Das

Our MARCOM expert, and a strategic marketer with a creative bent of mind, Sumeet is a media and marketing veteran with over 2 decades of experience in crafting bespoke campaigns and brand building.

Having also served as CMO for the media arm of Hinduja group, Marketing Head of Sportz Village XP, Media Head of Khelo India 2020 and Consultant to Ministry of Youth Affairs & Sports, Sports Authority of India and FIT India, his forte lies in creating compelling content across traditional & new media.

Sumeet is passionate about communications, campaigns, content and strongly believes “Right Content + Increased Conversations leads to Increased Consideration which subsequently results in Increased Conversions”

Key areas of expertise:
Brand Building, Content Marketing & PR solutions, Customer Acquisition & Engagements, Experiential Sports Marketing, Product Management and Building Valuable Ips for Participants & Sponsors

Anand Nigam

17 years and counting, Anand is a turnkey project management expert whose exposure spans industry categories. He has successfully managed Corporate Shows, Weddings, BTL, Awards, Concerts, Sports (CLT20, IPL, PBL, HIL, PKL, ISL), Advertising (ATL & BTL), Marketing & Social Media, Content Creation and Influencer Collab.

Anand is our Creative Strategist & Experiential Marketing Jedi who proudly identifies himself as a Client’s Man!

His professional pedigree features turnkey project marketing for SBI Property Expo 2021, turnkey project management for BCCI’s IPL Fan Parks across 56 unique cities, Project planning & execution for Asia’s biggest blockchain event IBC – International Blockchain Congress, Consultancy services offered to Mr. Hrithik Roshan HRX Brand (in liaison with Hungama Digital, Exceed Entertainment, Myntra and Rediffusion Y&R), Brand management for Sheru Classic (World Number 3, Asia’s first IFBB Pro Bodybuilding Event), Conceptualization and execution of STAR INDIA NETWORK Intranet, Conceptualization and execution of ‘The Big Fat Indian Wedding’ with world’s biggest Facebook Influencer Nas Daily garnering well over 2.5 million views to name a few..

Anand Nigam